The personal brand system built by agents, for agents

Your name.Your leads.Zero referral fees.

Become the agent your neighborhood knows by name. A brand that lasts, goes with you to any brokerage, and keeps clients coming back to you.

See how it works

No setup fee
No commission split
Month to month after 3 months

Elena Ruiz

Your neighborhood's go-to agent

“Home is where your story lives.”

Brand kit · set once

@elenasellshomes

Buyer tips

3 things buyers in my area ask me

0:58

Property tour · your listing

Just sold · your area

Elena Ruiz

Ready to print postcard

Why your brand, why now

With AI, everyone can look polished.
The agent people remember gets the call.

74%

of buyers interview only one agent.

Be the first name they think of.

43%

of buyers found their agent through a friend, neighbor or relative.

Your sphere is your pipeline.

29%

of sellers hired an agent they had worked with before.

Only if they still remember you.

Source: National Association of REALTORS® Profile of Home Buyers and Sellers and Generational Trends reports, as summarized by BAM.

The problem

You do the work.
Someone else gets the credit.

Your brokerage gets the brand.

Clients remember the sign in the yard, not your name. And when you switch brokerages, their tools stay behind.

Lead portals take up to 40%.

Zillow Flex, Redfin and Realtor.com charge a referral fee on the leads you work and close.

Your sphere forgets you.

Not because you did a bad job. Because they stopped seeing you.

Closing LG fixes that. Everything you need to build your brand, and it moves with you.

How it works

Build your brand once.
It works for you every day.

Your brand

Your face, logo, colors and voice. Set it once and we use it everywhere.

Your pages

Listing, neighborhood and home value pages with your name and live MLS data.

Your ads

Ready to run Facebook and Instagram campaigns. You pay Meta directly.

Clozy

Your AI assistant. Insights on every lead, and help nurturing each one until they are ready.

Top of mind

Reels, carousels, short videos and ready to print postcards. No need to become a social media expert.

Works in any state, with any brokerage. Your account goes where you go.

Stay top of mind

Your face.
In their feed, their inbox and their mailbox.

Every month you get content with your name, your colors and your voice. When someone in your sphere is ready to buy or sell, you are the agent they think of first.

Your area market, this month

Reel · @elenasellshomes

Carousel1/5

5 things that raise your home value

Elena Ruiz

Your face

on every piece

Just sold on your street

A note from your neighbor

Ready to print · QR to your page

Elena Ruiz

8:02 AM

Your home is worth about $812K this month

3 homes near you sold. Here is what that means for yours.

Monthly email to your sphere

Ryan Knoch

Broker · Las Vegas

Case study · Ryan Knoch

22 years in Las Vegas real estate.
His income grew when his brand did.

Years in the market: 22
Working on his brand since: 2017

Closing LG takes the marketing method behind Ryan's business and runs it with AI, for every agent.

Everything in one plan

Stop paying five companies to build one brand.
Get all of it in one place.

Agent website with MLS search and lead pages

iHomefinder, Sierra Interactive, Real Geeks. Setup fees are often $500

$170 to $600 / mo

Social media content for your brand

Real estate marketing agency

$1,500 to $3,000 / mo

Facebook and Instagram ads management

Freelancer or small agency, before your ad budget

$500 to $1,500 / mo

AI assistant for lead follow up

CINC AI, Ylopo AI, Structurely

$200 to $950 / mo

Listing tour video

Videographer, per video

$300 to $1,500

If you buy it separately

About $2,700 to $7,500 / mo

Typical published prices in 2026. Your costs may vary. Sources: Jamil Academy CRM pricing, iHomefinder review, Boomp, BIGVU, ClicksGeek, Software Finder, AutoReel.

Closing LG

from$450/ mo

Plus your ad budget, paid directly to Meta.

Your brand kit, set once
MLS listing and lead pages
Ready to run ad campaigns
Monthly reels, carousels and tour videos
Ready to print marketing
Clozy, your AI assistant, from Smart Closer

Compare plans

Zero referral fee

Zero referral fees.
Your commission stays yours.

Lead portal referral programs charge up to 40% of your commission on the leads they send you. We charge zero. Move the numbers and see what stays with you.

Try your numbers. Pick a portal or move a slider.

Home price$600,000

Your commission2.5%

Referral fee40%

With Closing LG, you keep

$15,000

We take $0.

With a portal you keep $9,000They take $6,000

$6,000 more stays with you on this one closing.

$600,000 × 2.5% = $15,000 commission. A 40% referral fee is $6,000.

Referral fees vary by market and price. Sources: Zillow Flex up to 40% (Mike DelPrete), HomeLight 33% (Inman), Redfin and Realtor.com estimates (Perspective, 2026).

Plans that grow with you.
Start with a conversation.

One monthly price per plan, for any agent in any state. A 3-month commitment, then month-to-month. Book a demo and we'll help you choose, or start today.

Kickstart Agent

$450/month

Everything you need to start generating your own qualified leads.

1 high-converting landing page
4 reels + 4 carousels/month
1 ready-to-run ad campaign
AI Intelligence Scoring, up to 40 leads/month
Clozy AI Assistant

or start now

Smart Closer

Top Agent

$1,050/month

Both sides of the market, with the full content and campaign engine.

Sellers Page
12 reels + 12 carousels/month
5 ready-to-run ad campaigns
AI Intelligence Scoring, up to 80 leads/month
Clozy AI Assistant

or start now

No commission splits. You keep 100% at close.

Asked, answered.

The personal brand system for real estate agents. You set your brand once, and it goes on everything: MLS listing and lead pages, ready to run ad campaigns, monthly reels and carousels, ready to print marketing, and an AI assistant that helps you follow up with every lead. It works with any brokerage and moves with you.

Start closing